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The start of a new year is always an ideal time to reset and refocus on goals. A good time to roll out new strategies, implement new methodologies as well as personal habits that help in growing your business. The last year has been so instrumental in teaching me about myself, but more importantly it has taught me about the types of people with whom I’d love to work. So to kick off this new year, I’m going to answer 5 questions to help you determine if personal branding is the right choice for your business.

How will I know if personal branding can work for my business?

From a marketing point of view, personal branding can work well to illuminate the work being done by anyone, however, the better question is, are you ready to be a servant leader to your audience? Leveraging personal branding means you’re ready to lead from the front, hence you’re the first person to serve your audience.  This doesn’t necessarily mean you serve them literally, but yours is the first face they see when interacting with your brand. Your name is the first one they can think of when they think of anything to do with your area of expertise or product type. You share your knowledge and expertise not just because you want to sell to them, but you want to build a community where your most loyal followers can learn from you, improve their quality of life and find like-minded people.

Who can benefit the most from personal branding?

When it comes to personal branding, self-leadership is a core principle so we can all benefit from it to some extent. However when it comes to using personal branding as a marketing strategy, it’sbuild your personal brand ideal for business leaders who are ready to lead from the front and understand the power of influence in driving revenue generating opportunities. Having a growth mindset and being committed to long term improvement is crucial because leading anything will require commitment and sacrifice from you.

It means you’re going to have to put yourself out there in a way that you never have before. For some people this can be intimidating. However, you have to be in a place where you are determined to push past mental blocks and cultivate relationships on a mass level. This is where you will see not just influence but thought leadership. This is when you really start to stand out and differentiate yourself from others in your industry and attract the type of clients you want.

How long will it take for me to get results?

If we’re being brutally honest, I’d say I don’t know because results depend on the work you consistently put in to make it happen. Remember, you control the tempo of your brand’s development based on the work you put in. This is not a silver bullet designed to bring you a barrage of new clients overnight. It’s an organic process designed to help you lay a solid foundation upon which you can build the momentum you need to bring the exact clients you want. You absolutely must be committed to the process.

How much will it cost me?

The better question here is, what are you willing to invest to get you to your goals? When I say investment I don’t just mean money, I mean, time, effort and willingness to see your goals through to the finish. Shifting your mindset and language from words like expense to words like investment allows you to see investing in your brand as more than an activity done in a silo that doesn’t connect with the other parts of your life .It is a marketing vehicle to build momentum and take you from invisible to the front of your industry as someone others should pay attention to. It’s also a process that will inevitably help with your personal development, improve your business savvy and explode your network.

I’m an introvert, can personal branding work for me?

Absolutely! Personal branding working for someone has little to do with introversion or extraversion. What is of greater importance is your strategy and your willingness to do the work required to make it happen. Acknowledging that introverts tend to avoid situations that require a lot of social energy, the obvious choices like networking or socialising with industry peers might not be too appealing. However, there are many low key tactics that build influence and visibility apart from traditional methods such as digital networking and one on one communication. If you want to see a few tips, check out this video on my YouTube channel where I explain 4 ways introverts can grow a personal brand.

Personal branding is ideal if you’re willing to play the long game. If you’re patient, consistent and strategic you WILL succeed. If you’re as interested in your supporters growing and benefiting as much as you do, you WILL succeed and if you’re willing to make the investment of time, money and effort, you will certainly succeed.

Jamila Bannister

Jamila Bannister

Jamila Bannister is Personal Branding Strategist, author and content creator from Trinidad & Tobago. She works with entrepreneurs who want to market their businesses by leading from the front with thought leadership and personal branding. She focuses on helping people create strong personal brands through brand strategy, content creation and public relations